AI share of voice vs. presence: what each metric counts
Learn how AI share of voice and brand presence are calculated, with a worked example showing why frequent appearances can still mean a small mention share.
Make sense of
your AI visibility.
What the numbers count. What the sources say. Practical guides to reading your report and deciding what to work on next.
How to read an AI visibility report
Read an AI visibility report section by section: brand presence, share of voice, recommendations, competitor gaps, citations, and the original answers.
Follow the evidence through the report
Go deeper into the report
3 min read
AI citation analysis: turn cited sources into page reviews
Use an AI visibility report to review cited domains and pages, confirm ownership, find coverage gaps, and choose content updates supported by evidence.
AI competitor analysis: find the questions where rivals appear
Compare competitors in AI answers by mention share, model, buyer question, and cited source. Turn a visibility gap into a specific content review.
How to choose prompts for an AI visibility report
Build an AI visibility question set around real buying decisions. Separate branded and unbranded prompts and keep models and search settings comparable.
How to compare AI visibility over time
Compare AI visibility runs using matching questions, models, and search settings. Read percentage-point changes without treating missing answers as losses.
About these guides
Published by Braign, the AI visibility reporting app. These articles explain the calculations and evidence in our reports. Numerical examples are illustrative unless they link to a named report. External sources are linked where used.