We understand your challenges
Energy marketing comes with unique hurdles. Braign is built to solve them.
Complex regulatory and compliance requirements
Low consumer engagement with technical topics
Need for localized and multilingual messaging
Limited creative resources across large territories
AI tools designed for Energy
Purpose-built features that understand your industry's unique needs
Program Campaign Kits
Generate complete creatives for time-of-use rates, rebates, and solar programs in minutes.
Sustainability Storytelling
Create engaging visuals and videos that explain carbon reduction and renewable investments.
Multilingual Outreach
Produce ads in multiple languages to reach diverse communities across service regions.
Use cases & applications
Discover how Braign can transform your Energy marketing campaigns
Solar Program Promotion
Drive sign-ups for solar incentives and community solar
Example approach: Use AI-generated explainer videos and localized image ads to increase solar program awareness and drive sign-ups in specific service areas.
Suggested actions
- Train on brand assets
- Generate multiple on‑brand variations
- Iterate with A/B testing workflow
- Export platform‑ready sizes
Capabilities used
Energy Efficiency Education
Teach customers how to reduce usage and save on bills
Example approach: Create AI videos explaining time-of-use rates and smart thermostat programs to help reduce peak load during high-demand periods.
Suggested actions
- Train on brand assets
- Generate multiple on‑brand variations
- Iterate with A/B testing workflow
- Export platform‑ready sizes
Capabilities used
Sustainability Reports
Visualize impact in public updates and investor relations
Example approach: Generate AI visuals that summarize complex sustainability metrics in an engaging, easy-to-understand format for stakeholders.
Suggested actions
- Train on brand assets
- Generate multiple on‑brand variations
- Iterate with A/B testing workflow
- Export platform‑ready sizes
Capabilities used
What is an AI ad generator for Energy & Utilities?
A purpose-built system that produces compliant creative for DSM/EE programs (TOU rates, demand response, rebates), renewable projects, and safety messaging. Braign localizes creative by service territory and language while maintaining brand and regulatory requirements.
How to create Energy program ads with AI?
Pick a program (e.g., demand response), upload brand assets, select territories and languages, then generate image/video/UGC sets that explain AMI, smart thermostats, and TOU schedules. Iterate on CTAs (enroll, schedule install) and export platform-ready variants.
Benefits of AI advertising for Energy
Increase program enrollment and event participation, reduce peak load, and educate consumers with multilingual content. Teams ship compliant creatives 10x faster while tracking KPIs like sign-ups, kW curtailed, and call-center deflection.
Frequently asked questions
Can Braign support TOU, DR, and rebate programs?
Yes. Templates cover time-of-use education, demand response events, marketplace and rebate promotions, and safety/PSPS notices.
How do you handle compliance reviews?
We embed required disclaimers and utility terminology, version content by territory, and export review-ready artifacts for internal and regulatory stakeholders.
Is multilingual creative supported?
Yes. Generate content in the languages you specify, with locale-specific phrasing and imagery.
Can creatives target AMI and smart thermostat users?
Yes. Use audience notes to tailor copy and visuals for AMI households and device owners.
What KPIs can we influence?
Common metrics include program enrollments, DR event participation, marketplace conversions, and cost per enrollment.